Biscioni Gioielli needed a showcase website that clearly and consistently presented Biscioni's position in the Florentine and international markets. The client is also president of the Associazione Ponte Vecchio, which made tailored work on brand awareness all the more important.

Cantiere Creativo built a relationship of trust with the client from day one. With a cross-functional team, it worked out the best solution for the Biscioni jewelry store.

The Agency solution gave Biscioni Gioielli a fast, high-performing, secure website that works on any device. Building the site on DatoCMS made browsing more intuitive and user-friendly, and the company's existing photo archive was showcased to great effect.

After the workshop, Cantiere Creativo was entrusted with the site's copywriting and positioning. Using a transparent approach planned around micro-goals, the marketing team reworked some redundant copy from the old site and rewrote other sections in both Italian and English. The client was occasionally interviewed briefly so the copy could address potential users' questions and curiosities.

Technical SEO was also carried out in both languages. Adding titles, descriptions and metadata made the content readable and valuable in Google's eyes, earning high-quality, lasting search engine rankings.

The trust built with the client and the satisfaction with the work delivered led to further collaboration: a request followed for a training course on creating an editorial plan for social channels and a social media marketing strategy