How L'Officiel runs dozens of localized sites from a single CMS
Thanks to the Cantiere Creativo team's work, editors from twenty L'Officiel national newsrooms can work from a single shared CMS while keeping their editorial independence.
Thanks to the Cantiere Creativo team's work, editors from twenty L'Officiel national newsrooms can work from a single shared CMS while keeping their editorial independence.
The project in numbers
Connected sites
18+
structural costs
-90%
time-to-market
3 mesi
One CMS for everyone
A single CMS instance lets editorial teams in different countries work simultaneously on the same platform.
A single CMS instance lets editorial teams in different countries work simultaneously on the same platform.
World-class performance
The site is SEO-optimized, responsive, fast and ready for advertising campaigns.
The site is SEO-optimized, responsive, fast and ready for advertising campaigns.
Consistent brand identity
Messaging and design stay on brand, and published content respects each country's rights.
Messaging and design stay on brand, and published content respects each country's rights.
I want to congratulate you on this fantastic, constantly evolving project. The market response has been very good. Thanks again!
Benjamin Eymere
CEO, L'Officiel
Decentralization
L'Officiel's communication was highly fragmented across countries, and its website was slow to load content.
L'Officiel needed to centralize the management of its publishing group on a modern platform that would distribute content consistently yet tailored to each country, while keeping a coherent brand identity and communication style across markets.
Why did they choose Cantiere?
L'Officiel looked for a digital partner to help them choose the best technology for their use case: an agile architecture, easy to adapt to each country's unique needs and expandable without complex refactoring.
With its track record managing complex editorial platforms, Cantiere Creativo was a compelling choice in a market still transitioning from monolithic architectures to microservices.
Everything in one place
The Cantiere Creativo team implemented a worldwide editorial platform built on multitenancy principles, meaning a single CMS instance serves multiple sites and teams that operate independently.
The result was a centralized CMS, shared by all the group's magazines, that can generate a series of on-brand environments with independent, multilingual instances for each country.
Using Rails and integrating DatoCMS with imgix and Varnish, we were able to handle a huge volume of images and stay on time and on budget, all without sacrificing speed.
The website offers users a different browsing experience: it learns and, through a prediction system, suggests topics tailored to each user's interests.
Cantiere Creativo created a layout consistent with the brand identity, making corporate communication uniform.
All sites were also launched following SEO and responsive best practices, making communication and marketing campaigns more efficient to run.
Fast, efficient, measurable
Thanks to the team's expertise, more than 18 tenants were created and launched in under three months, with a remarkably short global time-to-market.
Structural costs dropped by 90%, since maintenance no longer covers 38 sites but a single cloud platform maintained by the subscription services teams.
Editors are free to create and manage text, multimedia, livestream and metadata content independently and separately.
Through the Fashion Cloud system, each country can import, translate and publish articles originally published elsewhere, with fine-grained management of all rights to text and media.
Each country now also has its own Google Analytics to track site performance.
The French headquarters holds the cumulative, aggregated worldwide campaign data and can drill down into each country's performance.
