200x

winery launch

1h

guaranteed uptime

99,2%

Fast time to market

In less than an hour of work, the Wineplatform team can give each winery its own custom sales platform.

A turnkey product

Wineplatform clients can start selling right away and update their winery's products on their own, without needing a developer.

Infinite scalability

The platform can spin up new wineries without losing performance or speed, even at exponentially higher volumes.

The product solved two problems for me: I now have excellent performance, and my whole system runs on a single, unified technology.
Cristiano Pellegrino
Developer and co-founder of Tannico and Wineplatform

From idea to technical challenge

The idea behind Wineplatform was always a winner: a turnkey online sales system for wineries that delivers a pleasant, frictionless experience for end customers while helping the winery handle the logistics and technology of a truly international shop.

The real challenge was technical. Wineplatform needed:

A STRUCTURE able to scale with a rapidly growing market;
AN E-COMMERCE ENGINE able to handle the specifics of the global wine and spirits market;
EASY, IMMEDIATE MANAGEMENT of content and products;
SEAMLESS INTEGRATION with its already fine-tuned warehouse workflows.

The monolithic setups used in other projects were a poor fit for what was, to all intents and purposes, a multi-tenant architecture.

The Blueprint method and the right technology choice

To turn the idea into a fast, efficient system, Cantiere Creativo and Wineplatform started by studying the problem and possible solutions with Blueprint, a five-step method created at Cantiere that cuts development risk and makes it possible to work on a POC much faster than with traditional design processes.

It soon became clear that a multi-tenant system with a strong commercial focus, a centralized database and independent editors called for an architecture based on PBCs (Packaged Business Capabilities) and a "composable" e-commerce approach.

The chosen solution was DatoCMS as headless CMS, Commerce Layer as composable e-commerce and Netlify as CDN.

This tech stack enables individual storefronts with a custom e-commerce engine, where wineries can add their own products and edit their price lists while logistics remain centrally managed by Wineplatform.

Two sample screens from one of the shops that can be built on Wineplatform

A remarkable solution

Thanks to seamless integration between DatoCMS, Commerce Layer and Wineplatform's systems, every storefront is created instantly and can sell each winery's products, with advanced discount and product management features.

The integration also makes it possible to sell in every market, complying with different alcohol regulations and optimizing multilingual content.

And without touching a line of code, it's possible to add the tags or scripts needed for data collection or for running complex digital marketing campaigns, saving on future development costs.

Despite the project's inherent complexity, a winery can go live with its optimized e-commerce store in less than an hour.

Sample screens from a Wineplatform winery store

Evolution and new features

A composable approach allows the platform to be iterated on and evolved quickly. Still on the same database, Wineplatform's project with Cantiere Creativo is already in its second iteration, with significantly better performance, more editorial freedom thanks to real-time previews, and a move to JavaScript as the sole technology across the whole system.

What's next? An API server that would give wineries and brands maximum customization while Wineplatform handles the e-commerce logic.

Wineplatform clients launch new wineries in an hour

How Wineplatform now offers its clients a turnkey solution that combines a custom e-commerce storefront with fully outsourced technology, logistics and customer care.

The project in numbers