Certa
Certa needed a new digital experience free from Italian stereotypes, one that could convey the team's energy and unique taste in choosing products (and words!).
Certa sells and delivers more than 450 curated Italian products in Hong Kong, sourced from 40 partners across 11 different regions. It also organizes events, wine tastings and food tours in Italy, and offers its clients personalized food and wine consulting.
Cantiere Creativo translated their needs and talents into a strong, visually appealing digital identity, paired with a thoroughly modern website that's still easy to digest for their Asian audience of Italian culture enthusiasts.
An information architecture made for dreaming
The new site's architecture translates Certa's needs and talents through a modern lens, communicating simply and clearly with an Asian audience passionate about Italian culture.
Descriptions of Italian regions and itineraries immerse visitors in a true journey through Italy.
A dynamic browsing experience
The design choices and the cataloging of products by category in dedicated product cards simplify the browsing experience, so users can not only learn about Italian wine but also book an itinerary or buy local specialties from different regions.
