Fondazione Arte della Seta Lisio

112 years of history, from traditional craftsmanship to ecommerce

Bringing the Foundation and its vast cultural heritage online was a challenge we gladly took on. Beyond an editorial website built with DatoCMS and crafted down to the smallest detail, a key requirement was letting users buy and subscribe to the Jacquard magazine and the Foundation’s other publications, and even purchase individual articles in digital format. To promote the Foundation’s educational work, we built a Courses section where users can pay the deposit and the balance for each course. Users can also book one-day study seminars, again paid directly on the site. Security is ensured by integrating DatoCMS with Snipcart and Stripe.

Branding

We worked with the communications department to refresh the Foundation’s established branding. The primary version of the logo is left-aligned and should be used whenever possible. We created a simplified version for smaller formats, plus a reversed version of the icon for quicker recognition.

Two Fondazione Arte della Seta Lisio Firenze logos side by side on a white background, both featuring a blue floral motif above the foundation’s name in blue text.

Two white "Fondazione Arte della Seta Lisio Firenze" logos on a dark blue background, one with intricate details and the other with a simpler design.

Logo lockups

We developed several logo lockups for different contexts: alongside the standard version there is a stamp version, each to be used as specific needs require.

Building the logo mark

The logo design was inspired by an antique fabric: the flower has represented the Fondazione Lisio for many years, and now they can make better use of this element, which has become their trademark.

Blue paper with a gold floral pattern, featuring intricate symmetrical decorations of stylized flowers on a dark blue background.

Patterned fabric bag and stationery set with letterhead, envelopes and business card, decorated with blue and gold geometric motifs on a light background.

Website

Starting from a careful study of content and navigation, with a strong focus on UX and wireframe prototypes, we built a website that carries the branding into a user experience refined in every detail and on every device, thanks to a responsive, mobile-first approach.

A laptop, a tablet and a smartphone displaying the same website, placed on a marble surface next to a green plant and elegant business cards.

A series of web pages showing a website design with various headers, images and footers, focused on traditional craftsmanship with decorative motifs and detailed descriptions of the artwork.

Ecommerce

How do you enable online purchases on a static site generated with DatoCMS? Using the Snipcart API, we integrated a shopping cart for physical products (magazines and publications), magazine subscriptions and digital products (individual magazine articles). For course payments in the education section, we used Stripe’s powerful API directly, connected to Amazon AWS Lambda.

Three overlapping envelopes in different shades of blue and white, with decorative geometric designs along the edges, against a dark blue background.

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