Museum Digital Transformation

Museum Digital Transformation is a conference promoted by the Opera del Duomo di Firenze. The evolution of communication and new media technologies has a direct impact on culture. Monuments and artworks alone are no longer enough to generate cultural and economic value and attract visitors from around the world. The conference features some of the world's most important museums: the MET in New York, the National Gallery and British Museum in London, the Pinacoteca di Brera and the Rijksmuseum in Amsterdam.