Neuroscience
Prof. Stefano Pallanti's Istituto di Neuroscienze is one of Italy's most cutting-edge centers of excellence in neuroscience, focused on mental health care and on prevention beyond health.
A website that helps patients find the institute and reassures them about mental health
The Istituto di Neuroscienze needed to reorganize its website's information architecture so patients could find information about the center and explore a specific treatment path in just a few steps. It also wanted a dedicated area to showcase the work that the center's Director, Prof. Stefano Pallanti, still does today as a neuropsychiatrist and professor at renowned universities in Italy and abroad.
The Agency method
To build the Istituto di Neuroscienze website, we followed the Agency method. After understanding the client's needs, we clarified the goals and several areas of the project. The kickoff then gave way to defining the information architecture and the creative work. Once developed, the site went through quality control by every area of the team before the content was added and it went live.
Clear information architecture
How quickly patients can contact the Institute and find answers to the most common questions is the result of meticulous work on user needs and the most frequent searches. The information tree makes browsing intuitive and enjoyable.
An engaging, straightforward user experience
The user experience was tailored to patients who may need to contact the center to book a first appointment, learn more about treatment paths or the specialists who work with the Institute, and quickly find answers to frequently asked questions.
A style that conveys well-being
The color palette and typeface were chosen to convey the Institute's authority while also making patients feel calm and safe, knowing they will be in touch with professionals who care about their well-being.
Tailor-made design
Designing the component system and templates streamlined page production, delivering maximum customization with minimum effort.
Custom content that's accessible above all
The style choices and content design took color and font contrast into account to meet the accessibility standards required for people with different degrees of disability.
The right technology for a high-performing digital product
Our command of the technology let us deliver a fast, easy-to-use product. In fact, the Istituto di Neuroscienze saw an 80% increase in visits to its website.
