portfolio
VentureUp
For the VentureUp project, our task was to build a platform for startup founders who want to approach the world of Venture Capital to bring their ideas to life. We also created a brand, a character, a UX study and a setting that make the world of risk capital feel approachable.
AIFI, the Italian private equity, venture capital and private debt association
The Association represents funds and companies that invest risk capital. AIFI members include investment holding companies, management companies of Italian closed-end funds, advisory companies of international closed-end funds, Italian and international banks with a dedicated private equity division, regional finance companies, and public companies that support the creation and growth of businesses.
Institutional website
The institutional website was built with DATO, our API-based CMS, which provides a simple, intuitive content management interface while giving visitors near-instant page load times.
Graphic process and visual design
The platform's overall tone was chosen to make things easier and lighter for those approaching the world of Venture Capitalists for the first time.
VentureUp Marketplace
The Marketplace platform was designed to let Startups be evaluated and selected by Venture Capitalists. Once Startups have registered, Venture Capitalists can search for them by their interests: industry, region, type and amount of investment sought.
Self-assessment test
The onboarding and registration journey for the marketplace asks founders to complete a few steps to finish their profile. The test is the tool that lets founders assess their situation, so they can identify the right partner to talk to in order to move their project forward.
