Villa Nottola
Set in the heart of Montepulciano, Villa Nottola is a wine estate founded in 1992 on an ancient 18th-century village once owned by the Counts Bracci. The new website redesigns the estate's digital identity, bringing its many sides (wines, hospitality, dining and experiences) together into a single experience.
Telling the story of a place, not just a product
Villa Nottola isn't just a winery: it's an ecosystem that weaves together winemaking, hospitality and local culture. The challenge was to translate this complexity into a coherent digital experience that speaks to wine lovers and international travelers alike.
A natural architecture
Navigation guides users from product to experience, from storytelling to conversion. Every section is interconnected: a wine's page leads to the tasting that features it, and hospitality leads to experiences. A digital ecosystem that mirrors the estate's physical one.
Wine at the center
Each label is presented with oenological rigor: grape blend, soil, vinification, aging and sensory profile. A balance of technical depth and accessible storytelling.
A clear, intuitive shop
The shop turns an extensive catalog into a smooth buying experience thanks to its Snipcart integration.
From digital to the land
Hospitality and experiences bring something physical into a digital format: suites
carved out of the old olive mills, vertical tastings in the cellar, picnics among the vineyards. All with integrated booking via Passepartout.
A style that feels like Tuscany
A natural palette, airy typography and white space that evokes the calm of the landscape.
Every visual choice is consistent with the brand's message, a place "where time slows down". Italian-English bilingual content crafted down to the last detail.
Modularity and autonomy
DatoCMS lets the team update any content independently, with no technical help. The headless architecture, with Snipcart for e-commerce, ensures performance and room to evolve.
A platform that grows with the estate
From an 18th-century village to a contemporary digital experience: a platform ready to support Villa Nottola as it evolves, for an international audience that values local authenticity.
