How Copisteria Universale gained a competitive edge with digital
Copisteria Universale wanted to standardize and simplify work across all its locations while gaining a competitive edge in a fast-changing industry. Working with Cantiere Creativo, Copisteria Universale now gives its customers better, faster service, lets its staff work with less stress, and has every tool it needs for steady growth.
Copisteria Universale wanted to standardize and simplify work across all its locations while gaining a competitive edge in a fast-changing industry. Working with Cantiere Creativo, Copisteria Universale now gives its customers better, faster service, lets its staff work with less stress, and has every tool it needs for steady growth.
The project in numbers
faster quotes
10x
onboarding hours
-80%
faster store openings
170%
Happier customers
The Copisteria Universale app gives customers better service, with quotes in seconds and clear, transparent pricing, even from home.
The Copisteria Universale app gives customers better service, with quotes in seconds and clear, transparent pricing, even from home.
Unmatched efficiency
Integrating Copisteria Universale's digital services gives the organization an operational edge: it works better and faster than the competition.
Integrating Copisteria Universale's digital services gives the organization an operational edge: it works better and faster than the competition.
Painless store openings
Automated, standardized processes turn opening a new location into a matter of weeks, not months.
Automated, standardized processes turn opening a new location into a matter of weeks, not months.
Working with Cantiere Creativo gave us a major competitive edge in standardization, speed, transparency and clarity.
Sascha Rossi
Planning Lead at Copisteria Universale
A growing business in a complex industry
Copisteria Universale is a Tuscan chain of print shops that has grown rapidly in recent years, thanks to close attention to its customers and a constant drive for technological and methodological innovation. Printing is an industry that is changing fast, especially with the arrival of national and international competitors offering fully online, personalized services.
As its offering expanded and its number of stores grew, Copisteria Universale faced a twofold challenge: making the process from quote to print more efficient and consistent, and dramatically cutting the time it takes to open a new store, including staff training.
The second point was probably the most delicate: a new store could sometimes take years to get fully up to speed while maintaining the high standards set by the flagship location.
From analysis to app
Copisteria Universale's idea was to build an app that would take in every order arriving in store and pass it, via a monitor, to the people handling the work behind the scenes.
Copisteria Universale asked Cantiere Creativo to support it from the idea validation stage. To do this, the Cantiere team built an interactive prototype of the platform and then tested it thoroughly for usability and efficiency.
After several iterations, the company made the informed choice to move to an advanced, fast, automated checkout system powered by a custom quoting app designed around Copisteria Universale's needs.
“Working with Cantiere let me turn what I had in mind into reality, with all-round support at every stage,” says Sascha Rossi, Planning Lead at Copisteria Universale.
Dig deeper into the project
Read our article on how Cantiere Creativo designs user-centered applications
The benefits of the app
Cantiere Creativo helped Copisteria Universale design a cloud-based quoting app that works on any device, with discounts based on the price of each tier as well as on the format or type of job. All prices are generated dynamically via DatoCMS and can be changed in real time with a few clicks.
The new quoting tool doesn't just save time: it makes pricing more transparent and the operator's job easier, since quotes can be sent to the register with discounts already applied and clearly visible to the customer.
Customers now receive a clear, well-formatted quote within minutes, even for online requests, compared with the hours it takes competitors.
“There's no comparison with how things were before,” Sascha adds. “We're talking about a completely different timescale.”
Thanks to integration with other microservices, such as the smart checkout, CRM and inventory management, Copisteria Universale can analyze and optimize every stage of production without making the job more complex for operators, who can instead focus on a single task.
Painless growth
Standardizing and automating processes through Copisteria Universale's digital transformation also helps with training new employees and, above all, with opening new locations and stores.
Most striking is how quickly a store now gets up to speed compared with before: “The difference between opening a store without digital tools and making full use of them is like the difference between driving on a dirt road and on the highway,” Sascha points out.
A future within reach
Thanks to its technology investments in recent years and a constant eye on the future, Copisteria Universale is one of the few businesses in the industry to achieve significant revenue growth, and it already has all the tools ready for the next evolution: automated self-service print shops, online sales with a customer-facing quoting tool, and a smart warehouse that calculates and sends material orders to suppliers on its own.
