Italiana Immobiliare is a real estate agency with more than 2,000 properties for sale. Given its size, it needed an application to redesign the life cycle of a property, from the moment the listing goes live on the platform to the sale.

The Blueprint solution proved to be the best option for studying the current situation and then integrating the services needed to improve the agency managers' workflow, while providing clearer information about each property.

The project followed Cantiere Creativo's five-phase working method. During the kickoff workshop, held over several remote sessions, we clarified the goals and identified potential technical risks. We also took a closer look at who the platform's users would be.

No fewer than 78 field interviews brought the project's pain points to light, allowing us to set the priorities for designing the application. We also gathered a wealth of information about the lifestyles, challenges and needs of the agency's staff, who felt heard and took an active part in the interviews.

Installing the old Itimgest application locally revealed duplicate data, redundant processes and a high risk of personal data loss.

This allowed us to identify all potential technical risks and the most suitable technology solutions.

Mapping the business logic laid the groundwork for the information architecture, so that the user experience would be intuitive for all staff

Once we had defined the priority sections of the application to build within the available budget, we split development into weekly sprints, each with a specific goal. The team's work is fully visible to the client through our virtual office, Basecamp. Progress is presented to the client when 33% and 66% of the budget is reached.

Using Elixir Phoenix with LiveView made the user interface more engaging and data loading faster, while significantly cutting development and maintenance costs.

The team's years of experience with headless technologies made it possible to build a more robust infrastructure, strengthening security with two-factor authentication, real-time monitoring and regular backups.

The new platform sends properties to customers quickly: the new system cuts the time to a maximum of 45 seconds, compared with 4 minutes in the old version.

The customer section was designed to hit sales targets. Monitoring and segmenting the customer database makes agents' work easier, since they know which customers to follow up with for a new proposal.

Introducing digital signatures and collecting customer data by email sped up the process and optimized costs: 8,250 fewer sheets printed per month. On top of that, 625 hours of paperwork are saved, with a process that is 10 times faster.

We also had to evaluate which services to integrate into the application. For the calendar, essential for organizing staff schedules and sharing property viewings among colleagues, we studied several applications before choosing the most complete one for the job.

Cantiere Creativo was always available throughout the project and provided all the support needed during the testing and launch of the application. They also worked with full transparency, providing an extremely detailed report of the work done at every phase.

Itimgest 2.0 DXP has transformed user-centered processes, making interaction and management of the commercial, decision-making and statistical processes for the data handled by the platform more effective and efficient. The new platform's proactive approach lies precisely in matching demand (a customer who wants to buy a new home) with supply (all the properties available for sale).

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