Ethical Manifesto

We've turned our ethics into a method and a contract where everyone wins.

An honest approach vastly improves quality of life, work and relationships, and gives both us and our clients a sense of satisfaction and peace of mind. Clients naturally come back to where they felt well treated. For us, it's a long-term investment.

We firmly believe in transparency: everything we do is tracked in meticulous detail and available to the client in real time. We report throughout development and review every project in a retrospective to check together whether we kept our promises on cost, timing and the quality of the work.

We flatly refuse to tie clients down in any way, whether technical or contractual. Lock-in is far too common a practice, and it makes it hard for anyone to break free from a vendor.

Assuming everything will always go smoothly in a working relationship is a mistake. A client may want to move on for many reasons: dissatisfaction and loss of trust, of course, but also less negative ones, like building an in-house team or a sudden budget cut.

Our contract leaves clients free to "fire us" at any time, with no strings attached. All code and materials we produce belong to the client, and all services are in the client's name. Code is tested and documented so the team that comes after us can pick up the work from day one.

When the light bulb of a world-changing idea switches on, euphoria easily overrides reason. Everything has to be there, all of it, right now, or it won't work and someone will steal the idea! It's a big illusion, and the main reason 9 out of 10 startups fail.

Enthusiasm matters, no doubt. But the start of a project is the moment of greatest uncertainty, and the worst time to make big, expensive decisions.

We prefer a lean, scientific approach, where ideas become work based on verifiable data, not just intuition. Nobody, not even the most seasoned entrepreneur, can say for certain: "this is how it works". Experience counts, but the final word always belongs to the users, who are the ones who really make the difference.

We're not interested in "milking" clients only to end up with a "dead" project. We'd rather build successful projects that last, delivering each time the minimum needed to validate in the field which features are actually worth building. Besides being good for us, we're convinced this is what investors really want.