Hikitchen

The request

HiKitchen asked Cantiere for solutions to reach a few key goals for its platform as quickly as possible:

convey the staff's professionalism
refresh the company image
increase product sales conversions
improve engagement with users on the site

Cantiere's design team created a new brand, fun and dynamic illustrations and a study of the site's main sections, assessing the architectural changes to the front end to integrate the new mood.

Improving the User Experience

The user interface study involved optimizing the information architecture and making elements clearer to use, based on business goals. The result is better organized content and product presentation, and a stronger offering and showcase of related services and products.

A web page on a laptop showing a red stand mixer on a blue wavy background, advertised with a promotion; the site includes navigation options such as products, blog and recipes.

Responsive

The site's features stay the same across all devices, desktop and mobile, delivering an experience optimized for each device while keeping the flow of information consistent.

Mobile layout of an appliance website, featuring a red stand mixer in the foreground and three separate screens with menu options, shopping cart and free shipping information.

Brand Design

Refreshing and modernizing the brand image was the first step toward communicating reliability and expertise, and it turned out to be a radical overhaul of the corporate identity. We designed a new logo that immediately evokes the company's spirit and field of expertise. In the same style, we created a "superhero", a friendly presence that guides users as they look for information, tips, technical data sheets and reviews.

The hero

Our designer's imagination gave birth to a character that transforms according to the product or service category the user is browsing.

Colorful image split in two: on the left, an illustration of a chef in a white hat on a red background; on the right, two people playing musical instruments on a purple background.

Two stylized cartoon figures dressed as a farmer and a baker, holding tools such as a pitchfork and a peel, against solid colored backgrounds.

Illustration split in two with a gray background on the left and a yellow one on the right; on the left, a red-haired waiter in formal attire with a tray of champagne flutes; on the right, a man with glasses and dark hair in a suit holding a briefcase; theme: service work versus office work.

Two stylized characters split the image in half: on the left, a chef in whites and a chef's hat holding a broccoli; on the right, a pastry chef in a purple vest and apron holding a rolling pin.

Two cartoon figures: a bearded man in a white apron and orange shirt, and a woman with a yellow headband, striped top and yellow skirt, on orange and blue backgrounds.

Two stylized people: on the left, a man with glasses and a green striped shirt; on the right, a woman in a cap holding an ice cream, on green and pink backgrounds respectively.

Two illustrations on a split background: on the left, a cartoon man on a purple background wearing a white shirt and black suspenders; on the right, a similar man on a gold background wearing blue overalls and a cap, holding a wrench.

A wide range of icons

Juana designed a set of icons that helps improve how content is organized and found. One icon for each section or service of the site, to make navigation clearer and more intuitive.

Four horizontal colored sections with white icons representing different categories: Blog, Products, Services and Extras.

Eight stylized characters in work outfits, including a cook, an artist, a waiter with drinks, a farmer and a chef, each representing various professions and cultures, on a neutral background.

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