La Liste
La Liste is a digital platform by L'Officiel that combines a curated selection of editorial content with the ability to buy products from top fashion brands, from Dior to Salvatore Ferragamo.
Designed and built to stay consistent with L'Officiel's other properties while keeping its own identity, the La Liste platform also has its own virtual currency for purchasing the products on display.
What are Taste Tokens?
Taste Tokens are a virtual currency we developed specifically for L'Officiel, used on La Liste to buy selected products from top fashion brands. L'Officiel distributed up to 100,000,000 dollars (USD) in Taste Tokens to its users over two years.
How do they work?
Taste Tokens are managed through the user's registered profile on La Liste. Users can buy the items featured in the site's editorials and articles directly, or choose from hundreds of luxury products in the e-commerce store. Every product displayed has a price in Taste Tokens, which is deducted from the current token balance at checkout.
How do you earn Taste Tokens?
It's simple: L'Officiel rewards user engagement on its platforms with Taste Tokens. Just read, share and like what you see on La Liste, or tag the magazine on social media. You can also add Taste Tokens to your account by purchasing them manually.
