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L’Officiel

For over 96 years, Jalou Media Group has been based in Paris, the international capital of fashion. Chaired by Marie-Jose Jalou, the group is wholly owned by the Jalou family.

With 10 renowned magazines (L'Officiel, Jalouse, L'Optimum, L'Officiel Hommes, L'Officiel Art, L'Officiel Voyage, La Revue des Montres, L'Officiel 1000 Modèles, L'Officiel Shopping, L'Officiel 1000 Modèles Design), Jalou Media Group is present in more than 80 countries, with over 60 international editions. Recognized since 1921 as one of the great luxury and fashion brands, it is an international benchmark of French style. L'Officiel.com offers a daily snapshot of fashion culture, beauty, lifestyle and contemporary society.

The publishing platform

The website offers users a different kind of browsing experience. The site learns and, through a prediction system, suggests personalized topics based on each user's interests. Thanks to an advanced, customized CMS, editors can create every kind of content: text, multimedia, livestreams and metadata. The platform has independent instances for each country, and every instance is multilingual. Through a system called Fashion Cloud, each country can import, translate and publish articles originally published elsewhere, with granular management of all rights to texts and media.

Visual concept

L'Officiel's creative team gave us a visual concept in line with their standards and brand. Building on this input, we developed the website's visual design, with particular attention to the user experience on every type of device.

Worldwide

The platform currently runs in 26 different countries, each with its own editorial independence: Argentina, Austria, Baltic, Belgium, Brazil, China, France, Germany, Italy, Korea, Latvia, Lithuania, Malaysia, Mexico, Middleeast, Morocco, Netherlands, Russia, Saintbarth, Singapore, Spain, Switzerland, Thailand, Turkey, Uk, Usa

To give each partner a dedicated platform, we split the core application into many segments through Multitenancy development with Apartment.

Technologies

The application was custom-built based on specific requirements and the results of the initial analysis. Rails proved to be the best framework for staying on time and on budget. Imgix lets us handle the huge volume of images. Varnish proved vital for speeding everything up.

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Oriente Occidente is an association that builds bridges between cultures through the universal language of dance, which knows no borders. The Oriente Occidente website was created to showcase the festival, events and activities of the association, keeping the sculptural quality of its photos and their rich colors center stage.

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Michelangelo Antonioni Archive

The Michelangelo Antonioni Archive is part of the collections of the Gallerie d'Arte Moderna e Contemporanea of the Comune di Ferrara. After purchasing the director's personal archive from Michelangelo and Enrica Antonioni, the city administration set out to create a museum devoted entirely to the filmmaker.

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Castello di Ama

Castello di Ama, one of the most renowned names in the world of wine, sits in the heart of Chianti Classico. It was founded in the 1970s with the goal of restoring Ama to its former glory and producing a Chianti Classico worthy of competing with great wines from the world's most prestigious regions.

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