Linking Art Gallery

The new art marketplace

We decided to start with an MVP built on DatoCMS and a static landing page presenting the project's aims, summed up in a cultural "Manifesto" section. The first goal was to study and fine-tune the meritocratic selection process together with the client.

Laptop displaying a website featuring an abstract artwork with orange and black patches and a yellow dot pattern, alongside Italian text promoting inclusive art that is accessible to all.

Branding

Linking Art's goal is to make art accessible to everyone, so we developed a brand built on simple yet strong marks. The logo is made of three parts, each with a pattern representing an artistic style; different styles come together to form the A of Art. The color palette is distinctive and high-contrast, the patterns are made of basic geometric shapes, and the sans-serif typography is clean and essential. We also created advertising pages for the trade magazine Arte.

Two stylized geometric symbols, one made of diagonal lines forming a triangle inside a circle, the other with triangular elements and a centered staircase, drawn in black and white on a transparent background.

The three triangular "Linking Art" logos, drawn as a pattern of connected dots and lines, next to the words "Linking Art" in a modern black typeface.

Two floating sheets of paper with vivid geometric designs: one with an abstract pattern in blue, black, yellow and red on a white background, the other with a colorful black, red and blue gradient design on a dotted and lined background.

A modern, eye-catching brochure with a minimalist cover and inside pages full of colorful geometric shapes, Italian text and artistic graphics promoting art.

Website

In the first phase we focused only on communication, designing the brand and the mood that would accompany the development of the whole project. The landing page stayed live for about 3 months and was used to collect the first expressions of interest through a single CTA and to get the brand into the trade press.

A modern, professional web page with an opening section of colorful graphics, a gallery of visual projects and an information section promoting creative and design services.

Static ecommerce

Ecommerce platforms are usually highly dynamic applications: availability, search, shipping calculation and the entire checkout process. With this project we experimented with integrating DatoCMS with Snipcart, a SaaS checkout and purchasing system that plugs easily into static sites through a RESTful API. We structured the database and the CMS product models, organized into categories, handling the typical ecommerce attributes: weight, dimensions, quantity and price. At checkout, this information is sent to Snipcart, which manages first the cart and then the sales process. The result is a lightweight, high-performance platform without the burden of development and maintenance, while on the frontend we kept complete freedom, free of external constraints.