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04 May 20

Pandacast #2 - How to set up a Facebook and Instagram ad

With many stores still closed, being found online by potential customers matters more than ever. While long-term marketing takes a lot of time, resources and know-how, you can offset the drop in business with Facebook and Instagram ads optimized for conversion.

Massimiliano PalloniDigital Marketing Specialist

A video where we walk through building a Facebook and Instagram ad from scratch, without spending a fortune and with results you can measure over time.

Table of contents

04:10 Setting up the ad account in Business Manager

15:37 Choosing the objective of an ad campaign

11:32 Targeting and optimizing the ad set

41:46 Setting up an ad's creatives

At this link you'll find the guide to creating your Facebook Business Manager account.

Enjoy the video!

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