Pandacast #3 - Persuasion: Robert Cialdini's 6 principles
We use them all the time and they influence us every day: Robert Cialdini's 6 principles of persuasion are a cornerstone of communication and online selling. Today we talk about them in our third themed Pandacast!
We use them all the time and they influence us every day: Robert Cialdini's 6 principles of persuasion are a cornerstone of communication and online selling. Today we talk about them in our third themed Pandacast!
With all the background noise, communicating effectively online is hard, even when the products and services we offer are remarkable.
That's why we're exploring, together with Matteo, the 6 Principles of Persuasion set out in Robert B. Cialdini's million-seller "Influence: The Psychology of Persuasion".
(We may have used one of the principles in this very post. Oops.)
Table of contents
1:08 Who is Cialdini?
1:28 Reciprocity
2:44 Commitment and consistency
3:54 Social proof
4:39 Liking
5:47 Authority
7:25 Scarcity
8:30 Credits and acknowledgments
You can download the presentation, including all bibliographic references, here ➜ http://slides.com/kaosmos/la-persuasione/
Enjoy the video!
