Boboli Gardens

It was the Administration itself that explained the need to improve the visitor experience, starting with a map that could give clear, engaging answers to two constant challenges in representing space effectively.

On the left, a detailed black-and-white map of a city's urban plan; on the right, a color aerial view of the same area with highlighted boundaries, for a side-by-side analysis of the urban territory.

Challenge

One difficulty we had to tackle was conveying the slopes inside the Boboli Gardens. Many visitors don't realize how far they will have to walk or how steep the Gardens are, and end up giving up, especially on sunny days when faced with climbs they didn't expect. This map shows the elevation of each area at a glance, from a minimum of 50 meters up to 130 meters. The goal is to give visitors an immediate overview of the terrain, so they can freely choose where to go based on their own abilities.

A map to find your way

One of the two maps is a flat top-down view of the entire garden, with flat illustrations of the most important points of interest. The aim was to create graphics that are as simple as possible and instantly usable for visitors. The map suggests three types of routes: complete (in pink), quick (in yellow) and easy (in blue). The last one is designed mainly for people with limited mobility. The complete map also marks the steepest slopes, the facilities and the most important monuments to visit.

Illustrated park map showing footpaths, green areas, points of interest and facilities, with colorful icons for easy navigation and a modern design for clear visual orientation.

Mockup of two billboards with the Boboli Gardens map

Palazzo Pitti and the Kaffeehaus shown in panoramic images, highlighting the historic architecture and outdoor setting, linked by thin lines and overlaid captions.

Stylized drawing of a white rectangular building surrounded by trees and green plants, shown next to a real photo of the same building framed by a lush garden.

Illustration of a stylized building with classical architectural details, next to a circular photo of the ornate facade of a grotto with intricate sculptural details.

An architectural example showing a monster's head carved in stone at the Fontana dei Mostaccini, next to a stylized artistic design depicting decorative water motifs.

Four architectural elements: an amphitheater with a central obelisk-shaped structure, a decorated circular fountain, two tall columns on a lawn and a grotto with a classical facade.

Three graphic icons overlaid on historic statues: Neptune with his trident above a fountain, Pegasus on one leg atop its pedestal, and Abundance holding a basket of fruit, set in natural surroundings under a clear sky.

The brochure

The brochure contains all the information about the Garden: an introduction to its history, opening hours and ticket prices, and all the rules visitors must follow. An additional map shows where the Garden sits within the city of Florence and explains how to reach the other museums that make up the Uffizi Galleries complex.