Il tuo cubo
Thanks to the quality of its products and customer service, Il Tuo Cubo has been Italy's leader for 10 years in making and selling souvenir and promotional gadgets such as photo Rubik's cubes.
Custom ecommerce with React, Snipcart and DatoCMS
When Stefano reached out, he immediately explained the need for a fresh start with a new visual identity, plus an ecommerce site that would let customers personalize cubes with their own photos straight from their computer or smartphone.
After an in-depth analysis phase, we chose a static client-side application built with Gatsby, with content managed in DatoCMS, a set of AWS Lambda functions to process customer images and print files, and the Snipcart cart combined with Stripe and PayPal to handle the checkout flow.
A new brand
Alongside a brand-new website, the project called for a rebrand and therefore a new visual identity.
In the logo design, the cube is shown in three dimensions, facing upward, with an image about to be placed on one of its faces.
Typography and color palette
The site uses Rubik, a sans-serif typeface with slightly rounded corners that stays highly readable at every size and weight.
The color palette consists of two base colors, blue and red, used in the colored logo lockups, plus an additional accent color used in both the configurator and the icon illustrations.
UI design
The new site's layout is fully responsive, so customers can configure and personalize their cube on any device and upload photos directly from their smartphone.
An icon system
We illustrated an icon system used in both the configurator and the feature pages
