Suite Florence Property Manager

We created the new Suite Florence brand, replacing the old logotype with a more illustrated, symbolic mark that is far more direct and distinctive for the company.

We then built the website. The main goal was a showcase layout that presents the managers’ rental properties in the best possible way, making the most of the apartment photos and making the information on the site more visible to users.

Digital devices showing a Florence rental website, with images of well-furnished rooms and the city’s historic monuments.

Responsive Website

The new site layout is fully responsive and uses a grid-based design to improve accessibility for all kinds of users and on every device the site is viewed on (desktop, tablet, smartphone).

A travel website interface on a phone and a computer, with images of Florence, including views of the Duomo’s dome and bright, spacious interiors.

Apartment detail page

The apartment detail page was redesigned to make information clearer, simpler and more immediate, for the most positive user experience possible. A user-friendly approach guided the work, from wireframing all the way to the final design.

A website on a laptop screen and a smartphone with a modern design and clean user interface; the site shows a section about a well-furnished bedroom with wooden details and interior thumbnails, designed to showcase elegant, welcoming vacation homes.

Six smartphones lined up horizontally, each showing a different screen of a travel website, with colorful images of luxury accommodations, reviews and properties.

Logo & Brand Design

The new mark was designed to make the company more recognizable and, above all, to set it apart from competitors in its industry. It is built around a geometric typeface paired with an illustration of a door (hospitality) and the dome of the Cathedral of Santa Maria del Fiore (Florence).

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