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Museum Digital Transformation Brand

Museum Digital Transformation is a conference promoted by the Opera del Duomo di Firenze. The evolution of communication and new media technologies is deeply affecting culture. Monuments and artworks alone are no longer enough to generate cultural and economic well-being and attract visitors from around the world. The conference brings together some of the world's leading museums: the MET in New York, the National Gallery and British Museum in London, the Pinacoteca di Brera and the Rijksmuseum in Amsterdam.

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