4 reasons to hire a digital partner for your website copy

Some companies have repeatedly been skeptical about outsourcing their copywriting, fearing their brand identity will be distorted. 

There are plenty of providers out there, and a digital partner stands out thanks to a structured working method, a cross-functional team and a data-driven approach.  

Cantiere Creativo supports you step by step through the digital transformation of your company, providing the skills and resources you need. With many years of experience, we have analyzed market data and tested which solutions meet today’s needs.

Let’s look at the benefits of a digital partner 

Before starting to write a website’s copy, a digital partner will want to get to know your company, its story and its services.

To make the most of time and resources, Cantiere Creativo offers you a digital workshop: this brainstorming session will help you clarify the main communication goals of your website. 

Using a Figma board, the digital partner asks a series of key questions to clarify your strategic positioning. The colored sticky notes will reveal what makes your company unique, what its tone of voice is and, finally, who its ideal customer is. 

You will be surprised how, with a few small adjustments, the way you work every day can become a major added value.

We wrote about it in a post on our blog; if you missed it, you can find it here. 

A digital partner’s working method relies on shared apps and digital spaces that make it possible to work both synchronously and asynchronously with colleagues and clients. 

It is a fully transparent system that shows you the progress of the work and your projects every week. You can keep constant track of how your budget, agreed in advance with the team, is being spent. 

For copywriting, before we start writing we create a backup of all existing material and set up a cloud folder for the new copy, organized by page and available to the client for real-time reviews and edits.

To make sure the copy is as true to you as possible, we may schedule interviews to explore specific topics in your industry. 

Once the content of each page is outlined, the digital marketing team will work with you right away to develop a basic strategy for ranking your website on search engines. 

We study the main keywords for each page against your competitors, along with users’ most frequent queries. This way your typical user will be able to find you and enjoy a fast, intuitive website full of the information they are looking for. 

To monitor progress on on-page SEO and link-building strategy, Cantiere Creativo chose Moz Pro. Here too, you will know exactly how many hours went into this work and what results it achieved. 

If you want to start by designing and building your website, you will be able to work with a team skilled in development, UX, design and marketing. The development process will be a growth process for both of us. You will get training hours on using the CMS and a support package for any questions or issues.

Cantiere Creativo is ready to join forces with you as one team with a single goal: your satisfaction. Copywriting is just one of the many services we offer. Contact us to find out more.