Branding Startup
The tailored solution for building a strong brand, fast.
Discover our tailored design solution for building a strong brand, fast.
Discover our tailored design solution for building a strong brand, fast.
The Branding Startup solution follows a streamlined process that lets us create your brand identity in a short time. It's ideal for both brand-new brands and rebranding projects.
Our "Branding Startup" solution follows a carefully designed path aimed at giving your company a clear, recognizable identity, so it can present itself effectively to its target market.
Benefits
This solution distills years of experience our team has built up in the industry, and delivers the same excellent product and service we provide for more complex custom projects. It comes with plenty of benefits:
Original
The final output is the direct result of our work. We don't use generic, impersonal resources: everything is tailored to the client and their needs.
The final output is the direct result of our work. We don't use generic, impersonal resources: everything is tailored to the client and their needs.
Fast
Our method lets us quickly understand the client's needs, which translates into a faster, more effective design process.
Our method lets us quickly understand the client's needs, which translates into a faster, more effective design process.
Proven Process
With a design process tested and refined through years of experience, we can keep development times as short as possible, avoiding wasted time and costs.
With a design process tested and refined through years of experience, we can keep development times as short as possible, avoiding wasted time and costs.
Our method
The main goal of the branding process is to create a visual identity that presents the client's company effectively to its target audience and identifies it uniquely, making it stand out from its competitors.
At the end of the project, the client will have a coordinated identity made up of several tangible elements (logo, fonts, color palette, etc.) and intangible ones: an effective brand identity that the target audience will associate with a high level of credibility and quality.
To do the job properly and effectively, we split the work into 5 distinct steps:
Brief
Together with our clients, we define the values on which to build the creative process.
This activity is the foundation of the branding process, which is why we ask the client for a list of keywords that best represent their business.
Together with our clients, we define the values on which to build the creative process.
This activity is the foundation of the branding process, which is why we ask the client for a list of keywords that best represent their business.
Preliminary analysis
A research and information-gathering phase in which we analyze everything that already exists (if anything) and carry out the necessary research and assessments, removing unknowns and laying the groundwork for what comes next.
In this phase we:
- identify the target audience;
- analyze competitors;
- assess the context;
- identify the channels and touchpoints where the brand will operate;
- define the brand's tone of voice and personality;
- study the design (color palette and typography).
A research and information-gathering phase in which we analyze everything that already exists (if anything) and carry out the necessary research and assessments, removing unknowns and laying the groundwork for what comes next.
In this phase we:
- identify the target audience;
- analyze competitors;
- assess the context;
- identify the channels and touchpoints where the brand will operate;
- define the brand's tone of voice and personality;
- study the design (color palette and typography).
Design
Once the research phase is complete, we move on to the hands-on process of design and identity definition, which is divided into 5 main phases.
Once the research phase is complete, we move on to the hands-on process of design and identity definition, which is divided into 5 main phases.
Coordinated Identity
Once the logo is ready, it's time to place it within a cohesive corporate style. In this phase we create the various communication materials.
- Business card (print-ready file);
- Letterhead and envelopes (print-ready files);
- Look & Feel (design examples showing how to apply the logo across different media and materials).
Once the logo is ready, it's time to place it within a cohesive corporate style. In this phase we create the various communication materials.
- Business card (print-ready file);
- Letterhead and envelopes (print-ready files);
- Look & Feel (design examples showing how to apply the logo across different media and materials).
Output
The output is a brand book: a document that codifies how an organization presents itself to the world. Using it ensures the brand looks the same in every business context, from customer service to marketing, from design to sales.
The output is a brand book: a document that codifies how an organization presents itself to the world. Using it ensures the brand looks the same in every business context, from customer service to marketing, from design to sales.
Design Process
The design process itself includes a further series of phases
Creating the moodboard
In design, a moodboard is a digital board filled with different kinds of content, from photos to patterns, so the designer and the client can visualize ideas, concepts and styles.
In design, a moodboard is a digital board filled with different kinds of content, from photos to patterns, so the designer and the client can visualize ideas, concepts and styles.
Creative process
Once the research is done, the client chooses a stylistic direction. The designer then moves into a more artistic phase and starts working on 2 logo proposals that meet the brand's goal and marketing needs.
Once the research is done, the client chooses a stylistic direction. The designer then moves into a more artistic phase and starts working on 2 logo proposals that meet the brand's goal and marketing needs.
Refining the details and finalizing the concept
In this phase the client chooses the proposal to develop, and the designer refines every detail and completes it.
In this phase the client chooses the proposal to develop, and the designer refines every detail and completes it.
Testing phase
Once the logo is complete, the testing phase begins. The goal is to test what has so far appeared only on a digital screen in a different environment or across a variety of media.
Once the logo is complete, the testing phase begins. The goal is to test what has so far appeared only on a digital screen in a different environment or across a variety of media.
Branding Startup by the numbers
Thanks to our branding work, our clients have strengthened their market presence
requests/week
+10
Presence in the target market
