Uffizi Galleries
A true collection of treasures from Antiquity to the 20th century that, over time, made the names of the Uffizi, Palazzo Pitti and the Boboli Gardens famous: three museum sites joined and connected since the Renaissance by the ingenious Vasari Corridor, which together form one of the most important and most visited cultural hubs in the world.
A break with the past, or a cut for the future
A landmark moment for the Uffizi Galleries: a new brand, created by Carmie and Ubertis, and a new website. A genuine media revolution. A custom-designed system built with cutting-edge technology to connect different audiences across the many content areas. The static sections we are used to disappear, giving way to dynamic structures that evolve and grow richer day after day.
The Cantiere Creativo method
As with every Cantiere Creativo project, we split the work for the Uffizi Galleries into a rigorous sequence of steps, from the Kickoff, where we outline the goals and clear up the project's gray areas, to Launch, where the website goes live after a series of Quality Assurance tests.
Natural information architecture
The site's apparent simplicity is the result of a careful study of the information architecture, which opens up many paths for this editorial platform to evolve and helps users follow the browsing path that best suits their goals
A crystal-clear user experience
Planning the visit is one of the most important tasks for users: how to book, what services to expect on arrival, where to eat, how long the visit might take. Each museum has its own specific features, and its pages were designed to make these points clear.
At the same time, the new platform had to be clear and easy to use for professionals, such as guides and event organizers, as well as for academics.
A style true to the brand
The new brand guidelines include the colors Gold, Red Coral and Green Mint, associated with the three main sites: the Uffizi, Palazzo Pitti and the Boboli Gardens. Every artwork, article or event tied to one of the museums is highlighted with an effect that instantly shows which one it belongs to.
Universal iconography and color-coded buttons
The buttons were designed so that color alone indicates the relevant site, helping users pick the right content for their needs at a glance.
Given the Uffizi's international audience, the icons were drawn to be readable by people from very different cultural backgrounds.
Accessible content
Both the content and the design choices are meant to make the website accessible to everyone. The Uffizi Galleries passed all accessibility tests for color contrast, and the pages are compatible with the major screen readers for people who are blind or visually impaired.
A flexible UI that's easy to update
The UI was built from graphic components called atoms, designed to be modular and combined into complex, highly specialized elements. This system lets the Uffizi Galleries create new content and digital experiences on top of a proven, functional user interface.
